A letter that I wrote to the Editor of Times of India, Pune last week about the odd half front page of the Pune Times. Response awaited. Read on...
Dear Sir,
Over the last couple of years, advertisements seem to have literally invaded our lives, they’ve gotten into every tiny nook and corner of our homes, into everything that we do, into everything we hold dear. At first, we took no notice of how these marketing gimmicks were gradually creeping into our lives because, well, they didn’t really affect our daily routines. We got around the advertising, blocking them out of our minds like the ex-boyfriend of a beautiful beau.
But, I am sad to announce that advertising has gotten out of hand. The first clue I got on how intrusive modern advertising has become was while watching the recently concluded India – South Africa test series. If one took stock of the sheer number of minutes when an advertisement was on during the match vs. number of minutes of actual cricket, the statistics would be horrifying.
Even the most popular and esteemed news dailies, the Times of India, I am sorry to say, has succumbed to the wrath of advertisers. Pune Times, companion to thousands of Puneites during their morning ablutions, is the latest victim. What once used to be the ideal ‘potty partner’ has now become the most inconvenient piece of reading material one could hope to get. The half front page is a nightmare to handle, especially when one is precariously positioned on the WC!
So, Mr. Editor, my humble request is to return Pune Times to its old time glory of the full front page. I understand that advertising is a necessary evil, but let us not compromise on the customers’ comfort. After all, the customer is king, and deserves all the comfort on his beloved throne!
Regards,
Siddharth
No comments:
Post a Comment